The DMC AI Playbook.
You hear about AI all day. Almost nobody shows you what to actually do with it. These guides do: real prompts, honest tool advice, and safe ways to connect it to your work.
Do not read this like a course.
The worst way to use this playbook is to read all of it tonight, feel informed, and change nothing tomorrow. Reading about AI does nothing. Every guide here ends with something you can do the same day, with a real document — an actual RFP, actual supplier quotes, an actual email thread. One real task teaches you more than the entire site read passively.
The pace that works: one guide, one real task, one week. When it sticks — when the task is something your team now does the new way without thinking — come back for the next one. That feels slow. It is also the only version of this that survives a busy season.
AI basics for DMC teams
The one idea behind most bad AI results, five DMC jobs with copy-paste prompts, and the three ways AI will burn you.
Which AI tool should I use?
ChatGPT vs Claude vs Gemini honestly compared, which one to pay for, and the specialist tools worth adding.
Check if your DMC is AI ready
A quick, honest self-check that shows what your team should fix before adding more AI.
The DMC AI cheatsheet
The anatomy of a prompt that works, five rules, what you may never paste, and eight prompts to steal. Printable.
Create an AI company brief
Fill in the basic company information AI needs before it helps with real work.
Organize company knowledge
Give AI one current source of truth: folders, file names, versions, and clear rules for sensitive material.
Connect AI to your CRM, inbox, and calendar
How to actually connect ChatGPT or Claude to your tools, what it lets you do, and how to do it safely.
Book your free 1:1 AI consultation.
We will look at your current workflow and identify practical ways AI can help your team today.